NO These two words. How impactful can these two words be? Think back to the time when someone said “NO ” to you, in any form. Imagine going through the torment of getting a job interview only for your application to be rejected, or getting a deferred letter from your university. Try to picture a world where an important client decides to cancel your deal. Was the price too high? Envision oneself having their hopes dashed because the vision they ideated gets turned down, or for something as simple as a discount that they were certain to get, being refused, and the answer is a resounding rejection. As human beings, we tend to overly dwell on the - NO. The blame for rejection is either placed on bad timing, the economy, luck or even oneself. But seldom do any of us reflect on what exactly takes place psychologically when we hear the word ‘No’. When an individual thinks in that regard, that's when overthinking and blaming end, and this is where negotiation begins. The...